Video ethnography
The objective of this method is to capture activities, practices, behaviours, and habits. The approach is similar to photo ethnography, but has the ability to capture entire periods of time as well as audio recording. The approach is good for recording processes or dynamic situations; however, it is more time consuming to analyse videos than photographs [1] . In addition, the video camera can often be perceived as an intrusive tool for recording people in private, or even public settings, as it can influence their habits and behaviour. Video ethnography usually involves the following steps: 1. determining the location and people engaged (they can record their own lifestyle), 2. obtaining permissions, 3. shooting videos and making a log, 4. analysis and interpretation [2] . It is often used in combination with other research techniques. For an example of video ethnography in the context of rapid observation, see PARC’s ‘The Camera Doesn't Lie: Rapid Observation to Create Better Customer Experiences.’
