Field visit
From Active8-planet Wiki
The field visit is the most direct means of building empathy, which helps researchers to engage in 'real-world' activities and helps them understand relevant habits and behaviours. Unlike surveys or focus groups, where researchers' questions dictate the conversation, a field visit emphasizes observation and inquiry about what is being observed. This approach is a way to get acquainted with users in an unbiased fashion and frequently provides glimpses or implicit or surprising behaviours and insights [1] . It includes the following steps:
- protocol planning (time frame, participants, themes, etc.),
- preparing tools and materials (notebooks, cameras, audio recorders, documents, permission agreements, etc.),
- conducting field study (establishing rapport, paperwork, observations, etc.),
- capturing observations,
- debriefing with the team.
The approach is similar to participant observation and/or engaged learning. However, it focuses more on observation and less on participation.
References
- ↑ Kumar, Vijay. 2013. 101 Design Methods: A Structured Approach for Driving Innovation in Your Organization. Hoboken (NJ): John Wiley & Sons.
